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Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn't provide the credibility that PR can. Marketing guru and strategist Al Ries says , 'For most companies today, PR is far too important to take a backseat to advertising. In many ways the roles are reversed, PR is in the driver's seat and should lead and direct a marketing program."

A smart way to apply Ries's advice is to secure valuable publicity for your company by appearing as a guest on talk radio. It's a great vehicle for speaking directly to thousands (and sometimes millions) of listeners tuning in to hear what you have to say! One of our clients have said it best when they told us, 'Our sales have grown into millions per year from talk radio interviews alone! Regular, consistent radio publicity really works!'

How about if YOU were getting that sort of exposure during YOUR campaign!

Although talk radio is great, it is tough to know where to begin. This is especially true if you have never tried the medium before. The first step would be to know how to write a powerful press release for this specific medium. But hold on one second. It is good to know that there is more to writing and distributing a press release than meets the eye. So, all of that time and work goes down the drain bringing you back to square one. How to Get Started

The most challenging part of writing anything is getting started. Looking at a blank page with a head full of ideas can be frustrating. Which one is the best? Which one will interest the producers?

The first step is to understand that you're writing to radio hosts and producers who are inundated with press releases and phone calls every day. They are looking for the hottest show ideas that their listeners will enjoy.

It is your job to come up with a show idea. Is this easier said than done? Not easy, per se, but a chance to let those creative juices flow. Consider how you would tie your message to a story that is out there in the news, while creating an attention grabbing angle. Think outside the box a bit!some of the best radio show ideas live there!

Now that you have your show idea there is something else to consider: why should a producer interview ME? The answer is easy: They want experts, not just anyone voicing their own opinions.

And, you are an expert! To cut right to it: who knows your product better than you do? You can talk about the problems your product solves with more knowledge and enthusiasm than anyone else out there.

Combined with your expertise on the subject, a terrific show idea that ties your message to the news, will get producers interested in setting up an interview with you!

If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without costly monthly retainers .