Articles

Have you ever heard someone say 'It must be true!I saw it in print!' In terms of PR, an article published in a national publication can push your exposure further than just advertisements within the same title.

Why? Because America loves magazines. This can be seen by simply looking at the facts. Oxford Communications said that in 2006 alone, there was 22,106 magazines in over 310 categories. That means there were 308 specific topics of interest that Americansactually, people all over the worldloved to read about last year.

Are We Overdosing on Ads?

Marsha Friedman, CEO of EMSI, a national public relations firm that specializes in obtaining media attention for their clients says, " In virtually all of those 22,106 magazines, there were both ads and articles." Many magazine readers can in fact respond to the ads in these publications, but what they purchase the magazine for is one reason alone: to READ it! Butand here's the big problem with advertisingsince we're absolutely bombarded with ads every single day, it's just hard to focus on them. Fordham University recently did a study on advertising!here is their findings:

Advertising is the most pervasive element of the public relations mix: the average American family of 4 is exposed to 1,500 advertising messages and a daily basis !'

Wow. Marsha Friedman adds, "Every day, each of us see anywhere from 300-400 ads a day, like it or not. And because, most of the time, we don't like it, our wonderful brains screen this promotional onslaught to, essentially, safeguard our sanity. As weird as it may sound, we are exposed to hundreds of ads every day that we don't even see!"

Aside from advertising, let's take a look at articles and how they can positively affect your public relations campaign.

Marsha Friedman adds, "Subscribers to those 22,106 magazines are hungry for information on their favorite subjects, so the articles there (unlike all those ads) are actually welcome. And readers tend to accept the information presented in them without question!because it's as if the magazines are actually endorsing the articles' content."

"Let me give you a good example of their sheer profit power" , says Friedman. "In the very early days of my career, I worked as the director of sales and marketing for a money manager. I generated leads and brought in big money clients."

"One day, a reporter from The Robb Report called to do a story on money managers. While the reporter was interviewing my boss, my boss told him in passing that he was living in the 90210 Zip Code (when the show of the same name was at its zenith of popularity) had a flashy car, and a famous actress as his wife. That apparently was enough to land a lengthy feature story inside the magazine with his picture (alongside his Mercedes) plastered on the magazine cover!"

Friedman continues, "And then the story came out. The phones were ringing off of the hook! The orders just flooded in!" It was amazing how we went from 20 to 50 million dollars in such an amazingly short time!"

Now the question you could pose would be would advertising give this same result? When it comes to advertising, article do have the power to give your promotion a much more quality punch! If you would like to learn more about gaining national media exposure for your company, product or service, without the financial burden of monthly retainers, Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without monthly retainers .