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Personalised pens are becoming an increasingly popular tool by which to increase brand recognition and customer retention without breaking the budget. With increased demand, manufacturers have increasingly diversified the types and styles of pens available to achieve competitive advantage, providing you with substantial choice and opportunity to find the personalised pens that best matches your campaign .

Recycled Personalised Pens

As pressure increases on companies to reflect environmentally-friendly business practices, purchasing is one area you can do this - for example, you can purchase recycled pens produced only from recycled material, recyclable pens made from recyclable materials, and biodegradable pens and pens made from sustainable materials. For example, personalised eco pens are made from recycled paper, and many ranges of recyclable pens are made from ABS plastic used to make IT products. "Vegetal Pens" are made from corn-starch, or vegetable oil, that is reprocessed into a solid, plastic-like material suitable for printing and use as a pen.

Cheap Stick Pens

The bread and butter of personalised pens are your stick pens, biros and ball pens like the Firenze and Flamenco brands. These are best for use at conferences, tradeshows, exhibitions and other large conferencing events where promotional pens are a dime a dozen and you're giving out as many pens as possible. In contrast, when sending out direct mail sent to existing customers, while you may not wish to splash out on more expensive executive pens, you may wish to show you value their custom by choosing a product in between.

Executive Pens and Corporate Pens

Executive pens are more expensive, and so might be reserved for highly valued customers and/or employees. Examples might be a Parker Vector Rollerball Pen, or a number of other Parker models, or Windsor pens. These pens are generally made of metal instead of plastic, feature a more traditional or stylised design, and are often engraved with your personalisation as opposed to printed. Such executive gifts, such as rosewood pens, are often given as boxed pens..

Gizmo Pens

Some personalised pen distributors have attemted to design novel pens that are more likely to seize your attention, such as glow-in-the-dark pens, blinking lights, multi-coloured nibs, lasers pointers, projected designs, etc. Pens such as these are likely to be more effective for a shorter, high-impact campaigns, exploiting the novelty factor that will only keep your attention for a short period. As such, be careful with flashy pens that lose the longer term brand recognition benefits to be had from less controversial options.

Personalised Pencils

Of course, it might be that a pencil is more suitable for your campaigns needs. There are a number of styles of pencil for you to choose between, for example round, triangular, mechanical, short and other styles of pencil.

By choosing the right personalised pen you will achieve the greatest ROI.