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As a low-cost product of non-trivial utility, you can afford and indeed will benefit from comprehensively distributing personalised pens extensively across all target markets.

Giving personalised pens to your employees

The employees of your business provide the first route for personalised pen marketing. Give each a pot full of pens for their desk so their always to hand. This way, they'll be sure to always have a few pens ready during client meetingsboth at the clients office or yours.

Always economising, if you keep your stationery cupboard full, you can imagine your employees then taking home pens to their kids at the beginning of term - they're going to have to buy pens anyway, so might as well support the company and save a few pounds! For those companies targeting children, this is already an effective means to expose kids to your brand. For most businesses of course, this is not the case. However, kids always misplace their pens, and so your pens will soon end up all over the place. The consequences are of course, that these personalised pens will, far from being trashed, instead end up on the desks of mothers and fathers who might make a purchase.

If you're concerned about the environmental impact of all these pens, the alternative eco pens are friendly to the environment.

Personalised Pens for Existing Customers

It's much easier and cost-effective to sell to someone who's purchased from you before compared to customers who've not. By exploiting personalised pens when marketing to existing customers, the incremental repeat business will increase the long-term value of that customer.

Personalised pens can be distributed to existing customers during face-to-face meetings, promotional events, and via direct mail campaigns. For particularly valued customers, They can also be given as standalone gifts if you choose the right pen product such as a parker or rosewood model.

Personalised Pens for future Customers

Much of your energy will be directed towards winning new customers, and as we've already begun to see, personalised pens make highly effective promotional tools.

There are many opportunities to give promotional pens to potential customers, such as exhibitions, tradeshows, conferences, seminars, press releases, , and many other situations. For example, why not go to different tradeshows for different industries, allowing you to customise your pen designs to achieve a higher response rate.

The point is to get your pens out there, because due to their utility, once out of your hands they will quickly move around and become widely distributed, circulating among different groups of people. With your logo printed on the pen, this boosts your brand recognition, substantial evidence suggests that a recognised brand, even the simple recognition facilitated by using a personalised pen, has a significant competitive advantage over a completely unfamiliar brand.