We wish you health and prosperity this Holiday season. 

We at DMA are thankful to have such wonderful customers and friends to work with throughout the year. 

We look casino ruleta gratisdescargar casino gratisjuego casino portaljugar interactivo pagina webroulette portales webjuegos interactivos webfruit slotsvideo poker regelneinarmiger bandit spielencasino spiele zumwww casino spielebaccarat spielencpayscom2 casino onlinekasino onlineroulette rulesroulette spiel downloadbesten online casinoonline casino spielonline slotmaschineonline kasino spielbaccarat regelngratis kasinobestes online casinovirtual kasinoskasino spiele onlineonline casino costa ricaslot maschineinternet casinoskasino gamescasino online lastschriftinternet online casinospielkasino onlinecasino on net deroulette strategienkostenlose kasino spiele,gratis kasino spiele,kasino spieleechtes kasinocasino online betrugkostenloses online spiel raumkostenloses online kasino spielvideo poker classicdeutsches online casinoroulette kostenlos online spielenonline video poker spielen,video poker regeln,video pokergiochi casino gratisonline kasino spielen auf deutsch,online kasino spielen,online kasinoswiss online casinocasino online listeonline casino pokerpc spiele casinogames roulette online forward to serving your needs in 2008.

Please note:  Our offices will be closed on Monday December 25 and or course Tuesday the 25th.  We will also be closed Monday December 31 as well as January first.

Sincerely,

Jim Gilbert and

all the staff at

DMA and V12 Group

Dear clients and friends,

We hope you had a great Thanksgiving holiday weekend. We’re well rested here at DMA and I wanted to provide you with an update, sort of a mini state of the union, regarding DMA, the Industry, new products, and our parent company.

1. We have created 3 new direct mail templates, with up-to-the-minute copy and a call to action that has been making our clients phones ring. Email me at jgilbert@dmaleads.com and I’ll send you samples.

2. Many of you may already know that one of our largest competitors in the mortgage lead space, Debroux Marketing went under last month. Based on this, I want to reiterate that DMA is a financially stable company. Both DMA and our parent company V12 Group, are committed to helping you through this market.

Despite all of the negativity in the press, there are buyers out there who need mortgages, and well there’s that 1.1 trillion dollars of ARM’s about to reset that needs to be refinanced!

We know it’s not easy out there, but as your competition and ours shakes out, we all will be left with a bigger slice of the pie.

3. If you need any further proof, of our rock solid guarantee that we are doing well, you should know that in the last few months we (V12 our parent company that is) have purchased another list company, www.teramedia.com. We welcome Teramedia!

Well that’s it for now. Remember: with less competition there is more opportunity for you. All you need is the right leads!

Jim

Dear friends, clients and colleagues:

We all know how much of a beating the mortgage market has taken recently. 

While yes, the market is down - it is certainly not over.  The media frenzy surrounding the state of the mortgage market has made things sound worse than it actually is.  Remember, there ARE buyers out there.  And also remember how many ARMS were “sold” that now are about to reset.

As I have stated in the past, despite all of the media hype, NOW is a GREAT time in the mortgage industry for savvy mortgage companies to increase their business by digging in, working hard— and working smart.  To be successful in the mortgage business a company needs to redouble their commitment to their chosen industry, forget about the media garbage, and find the prospects out there that are buying.

At DMA we have been serving the mortgage industry since 1999.  We too are redoubling our efforts and are 100% committed to helping our customers through the challenges currently facing our industry.We are committed to quality customer service, new product development (like our new ARMS to FHA leads), and providing our customer’s superior results and ROI for their marketing dollars. 

While some direct marketing and lead generation firms serving the mortgage industry are having problems, we ARE doing well. 

We want you to know that we are a financially solid company and we are not going away any time soon.  We are also part of a much larger group of companies (V12 Group), that is in a growth mode.  We are not cutting corners – in fact we are doing the opposite and expanding our operations (we just doubled our office space in our move to Ft Lauderdale).

Just like you, we are working harder and smarter and our plan for this market is to help you survive and even flourish. 

That is our commitment to you.

If you have any questions on how you can grow in this market please email me at jgilbert@dmaleads.com

Jim 

If you listen closely, you can hear the rumble. 

All over the mortgage industry people are rumbling and grumbling how hard it is out “there”.  Many mortgage brokers are giving up.  Some are closing down. 

And some brokers are actually thriving.

Why?  Because those brokers are not letting their fear get to them.  They keep plugging away despite some rather difficult circumstances.  I liken the present mortgage market to the stock market.  In short, when people start yelling “sell”, a sell off occurs. (ok, I’m simplifying here, but you get my analogy).  If you live fearful that you may not be able to get new business going, then that is exactly what will occur.

As I have said before… The bottom line is when people leave the industry, it leaves a bigger slice of the pie for you.  How you take action on that is where the rubber meets the road.

Think about this.  When a company goes through hard times, the first thing they cut is their marketing.  This starts a downward death spiral for most companies.  But it also leaves a great opportunity! 

The companies who dig in and continue their marketing reap big rewards.  When the industry is down, there are less direct mail pieces going out, less telemarketing calls, etc.  If you are reading this, let this serve as a call to action for you. 

We know from our own experience here at DMA that our customers who are still pounding away are scoring.  They are still getting their ROI.  Maybe not as much ROI as in easier (translation:  slam dunk) markets.  Let’s face it, we just lived through a market that rediculously easy to close loans in.  And now unfortuantely we actually have to work a bit harder.  Not too hard if you are doing your marketing right, but it now feels like work right?

So here is the bottom line tip.  We have a brand new database called ARM’s to FHA.  This dataset provides you an opportunity to target your marketin efforts on prospects who meet the new HUD backed FHASecure and FHA Streamline programs.  Couple these with either direct mail, or live transfers like our customers who are successfully weathering the storm do and keep track of your ROI.

If you have any questions, please email me at jgilbert@dmaleads.com.�

It’s official. 

We now have the largest and greatest opportunity for mortgage brokers to make money in recent years. 

What?  Don’t believe me?

Think about this.  What happens when over a trillion dollars of ARMS comes due, and there are less and less mortgage brokers to help them?

Right… it’s called opportunity!  And DMA has come up with a new product called ARMS to FHA that comforms with ALL FHA and HUD Guidelines.  The Gov’t is stepping in to help.  Now it’s your turn to help serve people in your marketing area who are getting slammed with converting ARMS.

So while all other brokers are crying, get busy—get some ARM to FHA leads, and close some deals.  The fish are biting my friends, it’s time to go fishing.

In other news: Our parent company V12 Group, recently purchased Teramedia.  You can read all about it on the our news section of our home page.

As always I invite your comments.  You can post a comment here, or email me at jgilbert@v12group.com

Sabrina wrote on April 23rd, 2007 at 8:16 am:

“I am a one person Mortgage Company and currently seeking a marketing strategy for the inudustry as it is today. My niche was Sub-Prime but I am experienced in Conforming as well. What kind of marketing would you suggest I concentrate on in this market?” 

You’re not alone Sabrina.  Many of our clients have asked us the same question.  What I would suggest is the following: 

1. ALT-A Credit Model: Our ALT-A modeled leads are performing great for our most demanding customers.  We take our proprietary Homeowner and Lender databases and scour them for prospects who may have started out with a conforming loan, but now have a sup prime trade history.  We look for prospects with maxed out revolving debt, ARM’s and/or multiple loans and HELOCS on file.  Try this one with our turn key direct mail program, or as a telemarketing list.  You’ll have great results.
2. Our ARM Adjustment Predictor Model is also a powerful vehicle for telemarketing.  Reach prospects with ARMS before they adjust.  Again this is great for telemarketing.  Also we have just created a new turn key direct mail campaign for this list.  Email me at jgilbert@dmaleads.com and I’ll send you a sample of the mail piece.
3. Live Transfers: Another great way to go.  We do all of the dialing and when we have a prospect on the line interested in your offer, we transfer the call live to you. 

Note: We can do these programs for large corporations or 1 person shops.  Those are my recommendations.  Thanks for your comment! 

Jim 

Noel Collins from Equitydirect.com wrote:

“With the imploding “Real Time” search driven internet leads and many sub-prime shops shutting down we’re actively recruiting suppliers and forcing a sharpened pencil approach with them all. Direct mail responses seem to have dropped to a unmanageable ROI. What are your thoughts on continued presence of the lead generators/affiliates?”

To Noel and all readers: I agree with you, you should find lead marketing vendors who are willing to partner up with you to get results. And, despite the fact that I am about so say something self serving, I seriously doubt that lead generation programs and/or lead generation companies are going to go the way of the dinosaur any time soon.

Sure, some lead gen programs and lead companies will not survive, but that’s all part of the natural selection process.

At DMA we are not only surviving, but flourishing. Since 1999 we’ve seen outstanding year over year growth. Quarter 1 of 2007 has been exceptionally strong despite some instability in the market.

Why?

We don’t just rest on our laurels. We’re constantly innovating.

In the last 6 months we’ve developed 2 new powerful data models for telemarketing and direct mail in the form of an ALT-A and ARM Adjustment Predictor models. We’ve also developed our own live transfer company, called Intelegen.

Additionally, our direct mail programs ARE still getting our customers the ROI they are looking for. We’re still seeing strong response rates for our direct mail customers. Especially the ones who take advantage of our turnkey mail package and our internet based call tracking system.

I recently wrote a white paper report on direct mail basics and posted it on this site. You need to register to read it, but it is free to you once you sign up.

You can read the report here:

http://www.dmaleads.com/blog/index.php/2007/02/02/mortgage-direct-mail-is-dead-long-live/

My next white paper will specifically address the analysis of direct mail and other lead generation programs. It will be a how-to guide on how to determine your ROI. It will address the critical metrics you need to understand to evaluate your programs and determine whether the tests REALLY failed… or really succeeded!

Incidentally, in my 26 year career in direct response marketing, I’ve seen intelligent companies incorrectly implement direct marketing programs more times than I care to remember. I’ve seen many solid direct marketing efforts were incorrectly “read” and scrapped. And I’ve seen just as many failing direct mail programs rolled out for the wrong reasons, which have wasted time and money.

That’s why I’m going to teach you to read your results properly.

Another factor that the report will address is training your Loan Officers. Let’s face it, the person who answers your phone calls is the person who makes the program work… your last line of defense.

The truism we use in direct marketing is this: your mail campaigns can make the phone ring, but it’s the people who answer the phone who make the cash register sing!

Make sure you have well trained personal answering your lead calls. You’d be surprised at how many mortgage companies don’t train their reps on how to answer calls at all. There is an art to it, which I will address soon.

Hope this post answered your question. If not, feel free to email me at jgilbert@dmaleads.com or post your comment here.

Before I start, thanks for visiting this blog in the past few weeks since we opened it up for you.  We’ve not gotten a lot of comments, but we have seen a great deal of activity on this page. As to the comment about lists of couples divorcing, we have not looked into that, but in a quick conversation with our Chief Technology Geek, I learned that it is not possible.   

Now on to more pressing matters…your thoughts!  We’ve come up with some alternative solutions to sub prime lists and direct mailers.  But I wanted to open the floor up to you. So are you still working the sub prime market?  Are you still finding it viable?  What kind of marketing are you doing? 

Let me know by posting below.  Also tell me how what kinds of marketing programs we can develop for you to help you grow past this issue. In the mean time, as I mentioned above we have three solutions for you to help offset the sub prime market meltdown: 

1. ALT-A modeled telemarketing and direct mail lists: We have large homeowner and lender databases.  Our IT staff has developed some proprietary algorithms that scour these databases for people who start out with conforming loans, but now have a sub prime trade history, ARMS and/or multiple loans on file and maxed out revolving debt.  We’ve tested this extensively with direct mail and telemarketing (our biggest and most demanding clients are using it), and it works!
2. ARM Adjustment Predictor Model.  This model we’ve developed finds people with loans that are just about to adjust.  This allows you to reach prospects just before they get hit with big increases.  The end result, you get to save the day!
3. Credit Bureau Pre Screened leads.  This is nothing new, but it is a rock steady vehicle for telemarketing and/or direct mail.  The conversion rates on these names have stayed consistent. 

So that’s it for this week.  Let me know your thoughts by posting a comment below.  Or email me your questions at: jgilbert@dmaleads.com Speak to you soon.Jim

Welcome to the first of many blog postings I’ll write for Direct Marketing Associates. I’m Jim Gilbert, DMA’s Director of Marketing.

My goal for this blog is to make it an interactive place—a forum—for you to learn more about the inner workings of the lead industry.

I’ll inform you about:

• New ways to become more profitable with your marketing,
• Tell you about what other mortgage companies are doing that are currently working, and also not working.
• And along the way, I’ll share an opinion or two. Having done sales and marketing for the last 26 years, I know a thing or two, and have no qualms about providing you with insider knowledge.
• I’ll serve you up some controversy as well, stuff you may not like to hear, but need to know.

But most of all, this is a place for you to post your thoughts. Just use the comment link to post anything (keep it relevant and also clean please) you would like. Got a question, ask it. Got a complaint, spill it! Want to share what has or has not worked for you, post it here.

And keep coming back, the more input you provide, the more we can all learn. Check back often for updates.

May all of your loan prospects close quickly!

Jim