"I think trigger leads are a GREAT way to get in touch with people who are interested in a refinancing. While we have based our business on buying internet leads, the triggers have established themselves as a pure "cost effective" approach to getting in touch with prospects vs. "surfers" merely looking for a quote. There is nothing better than being able to talk to people looking to do a mortgage, which makes it worth the effort of dialing until you find someone and asking them if " they are looking into a mortgage!"
Michael M.
President
Boynton Beach FL



